Chris Karnes

Swayy: Social Media Marketing That Works - GE

Mon, 17 Jun 2013 12:00:30 -0400

Swayy: Social Media Marketing That Works - GE:

GE does a great job of appropriately making the most of the social media platforms it uses. Through its social presence, GE has not only gained thousands of followers, but has positioned itself as an approachable, friendly brand that cares about its customers, and is genuinely excited about…

"It’s kind of fun to do the impossible."

Wed, 12 Jun 2013 13:43:00 -0400

“It’s kind of fun to do the impossible.”

- Walt Disney

One of the most creative print advertising pieces I’ve...

Wed, 12 Jun 2013 09:50:09 -0400

One of the most creative print advertising pieces I’ve seen ever. If you can get people to interact with your ad in a unique way you win. Especially if it’s a print ad.

Found via Adverblog

"I’m talking about how we open the door to a new generation of technology development that improves..."

Wed, 12 Jun 2013 08:36:12 -0400

“I’m talking about how we open the door to a new generation of technology development that improves lifestyles and enhances relationships while unlocking aspirations.”

- Brian Solis

Excellent storytelling spot by Apple. It’s so on brand it...

Mon, 10 Jun 2013 22:23:15 -0400

Excellent storytelling spot by Apple. It’s so on brand it hurts. They’ve somehow made solo Piano distinctively Apple.

Really interesting ambient/experiential marketing for a pretty...

Mon, 03 Jun 2013 08:20:39 -0400

Really interesting ambient/experiential marketing for a pretty innovative DJ product out of Denmark. Credit to UncleGrey as the agency.

Found via AdsoftheWorld

Peyton @ Fonthill Castle

Tue, 28 May 2013 10:52:02 -0400

Peyton @ Fonthill Castle

Toyota QR Road - First decent use of a QR code in advertising...

Tue, 21 May 2013 08:34:02 -0400

Toyota QR Road - First decent use of a QR code in advertising I’ve seen in a while

The rarity of “remarkable” (Content that is)

Mon, 20 May 2013 15:26:57 -0400

The rarity of “remarkable” (Content that is):

In today’s crowded marketplace, successful content marketing strategy requires placing a priority on remarkable content over everything else. Find out what changes content creators must make to be …

Best of Kickstarter 2012

Tue, 14 May 2013 15:00:11 -0400

Best of Kickstarter 2012:

Really cool visual storytelling of Kickstarter in 2012

“oh, there are pictures.. I keep them where I need the most...

Fri, 10 May 2013 09:48:24 -0400

“oh, there are pictures.. I keep them where I need the most cheering up.”

For those who don’t know the story behind this:

Before Maggie was born, Homer Simpson worked at the Nuclear Plant because he needed the money to pay for all the debt. Once Homer Simpson finally payed the debt, he quit his job to work at his dream job at the bowling alley. When Homer Simpson found out that Marge was pregnant with Maggie, he became depressed that he had to quit his job at the bowling alley because the salary couldn’t support them. When Homer Simpson begged Mr. Burns for his old life back, he put a plaque that reads “Don’t Forget: You’re Here Forever.” When Maggie was born, Homer instantly fell in love with her. When Lisa asks Homer where all Maggie’s baby pictures went, Homer explains that he keeps them where he needs the most cheering up.

jerry lieveld: How habits can impact user behavior

Fri, 10 May 2013 09:45:57 -0400

jerry lieveld: How habits can impact user behavior:

jerrylieveld:

In the book The Power of Habit, author Charles Duhigg explains how habits are formed and what it takes to break an ingrained habit. The book references a 2006 study from Duke University that found that 40% of the actions that people perform each day are habits, not purposeful decisions….

jeremywaite: Need To Understand The Different Facebook Ad...

Fri, 03 May 2013 13:27:54 -0400

jeremywaite:

Need To Understand The Different Facebook Ad Units?

I’ve recently been asked a lot about the different types of Facebook adverts. I don’t usually post such technical stuff on my tumblr but Majestic did such an awesome job of designing this infographic, I couldn’t resist. Nicely done.

Fantastic app for kids to get them drawing on paper again....

Fri, 03 May 2013 13:07:00 -0400

Fantastic app for kids to get them drawing on paper again. Excellent mixed-media experience app. We need more like this.

Phenomenal storytelling through video. Without a single word....

Thu, 02 May 2013 14:12:12 -0400

Phenomenal storytelling through video. Without a single word. Found on PostAdvertising.com.

Still one of the best storytelling content pieces I’ve...

Mon, 29 Apr 2013 15:07:17 -0400

Still one of the best storytelling content pieces I’ve seen in a long, long time. Well done, Google

"The future of content is human. Emotional. Personal."

Mon, 29 Apr 2013 14:53:17 -0400

“The future of content is human. Emotional. Personal.”

- MIchael Brenner on the future of content.

How Your Brand Can Become a Content Organization

Fri, 26 Apr 2013 09:21:00 -0400

How Your Brand Can Become a Content Organization:

Here is how your brand can become a content organization or what i would call a “media company”

"Big ideas are usually simple ideas."

Mon, 22 Apr 2013 15:56:37 -0400

“Big ideas are usually simple ideas.”

- David Ogily (via DigiDay)

Marketing Is In The Throes of A Buyer Revolution | B2B Marketing Insider

Mon, 22 Apr 2013 11:22:22 -0400

Marketing Is In The Throes of A Buyer Revolution | B2B Marketing Insider:

Tony Zambito shares his views on the buyer revolution, the need to balance the art and science of marketing and the imperative to deeply understand buyers.

“What Apple marketing did well specifically is paint a world which allowed consumers and buyers to develop their own foresight on how their lives can be changed.”