Almost 2 years ago today, I quit my day job and started building something. After months of customer development, discussions with my wife about my plans, savings and sleepless nights, I finally decided to take the plunge.
I’m glad I did
That day I quit my job marked the beginning of an…
GE does a great job of appropriately making the most of the social media platforms it uses. Through its social presence, GE has not only gained thousands of followers, but has positioned itself as an approachable, friendly brand that cares about its customers, and is genuinely excited about…
In the book The Power of Habit, author Charles Duhigg explains how habits are formed and what it takes to break an ingrained habit. The book references a 2006 study from Duke University that found that 40% of the actions that people perform each day are habits, not purposeful decisions….
“We need to stop thinking like message-driven marketers and more like human beings. We need to create content that fits into the mindset of the consumer, not incessantly force the consumer to listen to our message all the time.”—via Scott Monty
With content marketing gaining so much traction, we are seeing more and more about storytelling in marketing. Check out this post on ExploreB2B for an excellent list of content marketing / storytelling resources.